You searched for: "*"

The results has been filter on Tags containing Copywriting.
ANA has found 4 results for you, in 689 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
×

Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/avoid-content-sins


Videos

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Leanne Tomasevic, Grant Feller
Companies: GF-Media, Truth Consulting
September 16, 2020
×

Citation

Tomasevic and Feller (2020a, September 16). The power of bad. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-bad


Research papers

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
×

Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-bad-11591


Webinars

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020
Authors: Jack Miles, Angela Canin
Company: Northstar Research
February 17, 2020
×

Citation

Miles and Canin (2020a, February 17). Get seen when nobody's really looking: How to write effectively in the low attention era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/get-seen-when-nobody-s-really-looking-how-to-write-effectively-in-the-low-attention-era